Part V. Welcoming and Discovering the Customer
Selling a Lexus is very different from selling other brands of cars. Building a relationship is more complex than before. Customers are looking for a different kind of statement. They want a lifestyle, an extension of their personality. Lexus has its own approach: to astonish customers each and every time they come into contact with the brand. | ||
| --Eric Bousseffa Sales Ambassador, Lexus France | ||
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