Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Foreword

Selling in a luxury universe is full of magic, passion, and emotion. The customer, the creation, and the Sales Ambassador all enjoy an exchange of views that is just as important as the object itself and its beauty. In this way, the Sales Ambassador builds a relationship and actively participates in the brand experience.

The role of the Sales Ambassador is vital for the success and future of every brand. Selling is a noble profession that is both complex and diverse. It requires a multitude of skills, personal energy, and the ability to be constantly self-motivated.

Brand managers value their Sales Teams, recognizing their achievements and the importance of their role in growing the business. It is my experience that Sales Ambassadors also become excellent sources of information through their contacts with customers. Because of this, Sales Ambassadors can also be involved in suggesting new creations and models.

Selling Luxury is a gem, unique in the world of luxury. Geneviève Tour and Robin Lent have brought together their contacts and personal experiences to create a book that is full of excellent advice and practical examples on both understanding the art of luxury selling and keeping customer loyalty.

Successful Sales Ambassadors are always on the lookout for ways to improve the quality of their contacts. Even for the best of them, this book will add to their "savoir-faire," sharpen their skills, and increase their pleasure as they participate in building the brand experience. ...