Chapter 82. Loyalty comes from remembering your customers
The Sales Ambassador glances up as the customer walks into the store. He recognizes the customer and goes toward him:
"Mr. Wong, how nice to see you again! How did Ms Wong like the gift you bought her, what was it, three months ago? And is your daughter back from university?"
Mr. Wong is more than impressed. He realizes that something stronger than the customer-sales associate contact has been established. It goes beyond the Sales Ambassador giving him VIP treatment. It is a person-to-person contact.
Memory is a key aspect in a Sales Ambassador's success. Remembering shows the customer that he matters as a person. From one short visit, the two of you have established a relationship that goes beyond the making of a purchase.
Remembering shows that the customer matters.
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