Chapter 74. "Picture" the purchase

Buying a precious gift is very special and is something that does not happen every day. The purchase of a gift has great positive emotional value.

Last January, we went to a restaurant to celebrate a friend's birthday. She was very pleased to see a special cake with her name written on it.

The restaurant staff went even further. They took photographs of the party and gave one to each person. Of course, we were very pleased that they had thought of doing this. We all took home a picture as a reminder of a wonderful evening together.

Capturing the moment is something many customers appreciate.

By "immortalizing" the purchase, the Sales Ambassador gives the unexpected.

Get Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.