Chapter 63. Make clever use of the light
Light is life; very few human beings live in the dark. We need light for the creations and models we are selling.
What would a fashion show be without light?
What about photography without its flash?
How could a diamond show its brilliance and fire without light?
What would be the color of a red Bordeaux wine without light?
When showing models to customers, the Sales Ambassador always makes sure to take advantage of the light to enhance the beauty of each piece.
Verify the lighting in your windows and inside your boutique.
Light is a powerful ally in the process of seduction and attraction.
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