Chapter 41. Luxury is in the details
Outside the boutique, you notice that the main external display has an empty space where something has been removed. Because it is raining, the floor at the main entrance is starting to look muddy from the wet foot traffic. Inside, a child with sticky hands has run her fingers across the front of the glass display counter. Someone has left a Kleenex and a used coffee cup on one of the tables.
Are these just a few details? Well yes. But while each and every aspect may not seem like much, the accumulation says something that negatively affects the image of the boutique and the brand.
The Sales Ambassador is often the first to notice these small but important details, and she moves quickly to improve the situation. Knowing that small but unacceptable things can soon create a nonluxurious atmosphere, she keeps a constant vigilance.
The little things matter.
Pay attention to the details.
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