Chapter 39. Analyze the situation when the customer did not buy
Just as important as analyzing why someone has made a purchase is also analyzing a situation where someone did not do so. An alert Sales Ambassador will be able to answer the question, "Why do you think the customer left without buying?"
Someone has visited the boutique and has left empty handed. It would, of course, be unfair to say that everyone leaving who does not buy is a lost sale. Sometimes, the person was simply not going to purchase. Or someone may have only been interested in obtaining information.
It could also be a question of stock or something missing from the brand's offer. In these types of situations, it is important to let the company know.
But a lost sale may also be because of something that did not happen between the Sales Associate and the customer. Sales Ambassadors make sure they are not losing sales because of their approach. The following questions can help evaluate a lost sale.
What took place during the exchanges we had that did not go well?
What would I do differently during a similar situation in the future?
Who could help me with learning and practicing these skills?
Evaluate why customers leave without buying.
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