CHAPTER 9: PLEASURE AND PAIN
Most individual managers are driven by a combination of the desire to experience pleasure and a determination to avoid pain. In the corporate world, pleasure usually materialises as salary increases, bonuses and stock options, while pain is expressed by demotion, public humiliation and possible jail time.
In the experience of most technologists, senior managers and board members have the attention spans of gnats; unless an issue is directly related to improving either the top line (revenue) or the bottom line (profit before tax, or EBITDA,4 or whatever particular number is your company’s obsession), they pay it only the briefest of attention.
All information security proposals, therefore, should, if possible, be couched ...
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