Introduction: It Is Personal
I’ve been fascinated by the healthcare industry since I was a kid waiting in the backseat of my physician father’s car while he made house calls in Houston. I loved the excitement of the emergency room and admired the talents of doctors like my dad to make a meaningful difference in patients’ lives. My appreciation for this dynamic industry took on a new dimension when I studied the business side of healthcare in college and forged my own career in hospital administration, home infusion sales, and, eventually, hospice. Throughout my three decades in healthcare, I’ve witnessed sweeping changes aimed at strengthening the system and protecting its integrity, such as the evolution of the Diagnosis Related Group (DRG) ...
Get Selling Healthcare: 5 Strategies to Create High-Return Relationships in Healthcare Sales now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
