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Selling For Dummies, 4th Edition by Tom Hopkins

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Chapter 20

Ten (Plus One!) Ways to Master the Art of Selling

In This Chapter

arrow Taking your selling skills up a notch

arrow Committing yourself to continual improvement

In this chapter, you have eleven choice bits of selling wisdom to return to as your career progresses. Use this chapter as your road map to mastering the art of selling, as your eleven easy steps to becoming a champion in all your future selling endeavors.

Develop Your Curiosity

Before you enter into any new sales experience, make sure you bring with you an attitude of positive anticipation and enthusiasm. Anticipate learning something new — whether it’s about your potential client or about the product itself. Be enthusiastic about learning experiences in your daily life, and keep your mind open as to what experiences might apply in future selling situations. What you gain from this book will be directly proportionate to the amount of time you invest studying and practicing the techniques and suggestions offered in its pages. As a result of what you discover, your income will grow right along with the maturity of your knowledge in sales. (Go to Chapter 3 for more information on having the right attitude for a career in sales.)

If you want to be a master of persuasion and selling, keep in mind that all masters ...

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