O'Reilly logo

Selling For Dummies, 4th Edition by Tom Hopkins

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 19

The Ten Biggest Sales Mistakes to Avoid

In This Chapter

arrow Finding ways to serve your clients better

arrow Keeping your attitude positive

Everyone makes mistakes in life. And you should expect to make some when you’re trying something new. In this chapter, I share with you the ten most common mistakes others who have gone before you have made so your journey to success in sales can be shorter and much more enjoyable.

Misunderstanding Selling

In some cases, the primary contact a business has with the outside world is through its sales and service people — and the only reason those companies have salespeople is for them to sell the product or service. Stronger companies realize that selling is much more than that. Selling is done through the gathering and sharing of information via professional skills. Those skills help the prospective client make decisions that move him to making the final ownership decision . . . and move companies to develop new and better products.

How this is evolving with technology is that everyone in the company is involved in selling the brand and its products. Everyone who does anything that touches buyers is technically in sales. Everyone needs ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required