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Selling For Dummies, 4th Edition by Tom Hopkins

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Chapter 3

What to Sell

In This Chapter

arrow Analyzing your satisfaction with what you do for a living

arrow Choosing what to sell

arrow Becoming a lifelong student

arrow Getting out of your comfort zone and facing new challenges

arrow Selling what people want to own

The main factor that separates the top five percent of people in sales from those who struggle to accomplish their goals is elementary (you thought I was going to say, “my dear Watson,” didn’t you?). Highly successful salespeople actually enjoy the crazy business of sales. To champion salespeople, selling isn’t a job. Instead, champion salespeople have discovered how to turn their job (selling) into a fun hobby.

When champion salespeople seek out new clients, go to appointments, have a chance to visit, and ask for sales, they are doing what they love to do. It just so happens that champions get paid very well for their hobbies. If you’re struggling ...

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