A
A. C. Nielsen, 145
Access Television Network, 300
Accu-Track, 147
ACORN, 170
Added value, 126
Advertisers, local television, 305–308
Advertising. See also Cable television advertising; New media advertising; Radio advertising; Television advertising
beneficiaries of, 9
Advertising Age
on agency commission rates, 265
on cable branding, 319
interactive media study, 397, 404
on Seinfeld rate price, 29, 276
on syndicated television market, 294
selling to, 225
Advertising in America,
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