One of the disadvantages of a book like this is that technology changes without regard to publication schedules, the timing of semesters, or the ability to get information about change disseminated rapidly.
I’ve written, rewritten, and unwritten many segments of this book, trying to keep up with the merging and converging of traditional media and the constant invention of new ideas.
The newspaper industry did a smart thing while I was preparing Selling Electronic Media. They combined 130 or so major newspaper Web sites into a consortium designed to be a “national rep” of sorts. Instantly, newspapers appeared to be keeping up with electronic media. They were able to use their marketplace clout coupled with a cutting edge perception.
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