21About These Communications

Now that you know the mindsets that lead to fast sales growth and how to quickly attain them, let's talk about the actions. Part IV covers what to do to grow sales. If you've been reading the book from the beginning, this is the stuff you've been waiting for. But if you skipped ahead to this part, I do think these actions will make total sense to you, but it will be more difficult for you to implement them repeatedly and systematically (more on these two words shortly) unless you've worked through the earlier parts on the right outlook and how to attain it.

They Are All Communications

Every action described in Part IV is just a communication with a customer and prospect.

Want to grow sales?

Communicate more with people who can pay you.

The more we communicate with customers and prospects, the more they buy.

The less we communicate, the less they buy.

It never works the other way. You can never communicate less and sell more. But every time you communicate more with your market, they will buy more. Why is this? Because you are reminding them to buy from you and you are also educating them about what they can buy from you.

This entire system is built around communicating more with people who can pay you.

That's it.