Foreword
Sales. That’s your profession, right? Isn’t this why you picked up this book?
Sure, you’ve read sales books before. They typically teach selling tactics, pipeline stages, and sales tricks. They teach salespeople how to pitch. Problem is, that only goes so far. Why? Because fundamentally, who wants to be sold? Truth is—nobody. But, everybody wants to buy!
In this book, Skip Miller will teach you how to help people buy. That’s what good salespeople do. We ask the right questions. We listen. We help our customers identify and solve their problems. We speak their language. What we really do is help them buy. Skip outlines simple tools that will help you help people buy.
How do I know this? Skip was our first sales trainer at Tableau. He ...
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