Chapter  |  eight

Mo’ Distribution, Mo’ Problems

A few months ago, while I was in Cannes, I sat on a bee and got stung.

-----------------------Original Message-----------------------

To: lloyd@troma.comFrom: elinor@focalpress.com Date: August 18, 2010 10:21 a.m.Subject: RE: Explosive Distribution

Lloyd,

Let me stop you right here, before this chapter veers into uselessness like several of the others. I have tried, repeatedly, to explain to you that we would like this book to be full of practical information. Your sense of humor is wonderful, and we think it adds a great deal of value to hear relevant stories from your past that illustrate current trends. However, as I have told you, often your stories, funny as they may be, tend to ramble into ...

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