Chapter  |  one

A History of Film Distribution, 10,000 B.C.–Present

It is impossible to understand the intricacies of how to sell a movie today without understanding how the film industry has developed and changed over the past several decades. And because the history of film distribution is so directly tied to the development of the film industry itself, I thought it might be a good idea to start at the beginning. And so here, gleaned from my studies of Chinese civilization at Yale in the 1960s, is a short history of the world, by Lloyd Kaufman.

A few thousand years ago, God created the heavens, the earth, and, most important, the Chinese. And God so loved the Chinese that he gave them the divine privilege of inventing the motion picture. That’s ...

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