References
Baumeister, Roy F., and John Tierney. Willpower: Rediscovering the Greatest Human Strength. New York: Penguin Press, 2011.
Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, 1985.
Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press, 1980, new introduction 1998.
Subramanian, Guhan. Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace. New York: W. W. Norton & Company, 2010.
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