CHAPTER 11
Executing the Sale
We’ve arrived at the moment of truth. All the pieces from the Proactive Sale Strategy are in place.
1. Having completed your Sale Readiness Assessment, you have analyzed your exit options, imagined your ideal sale, worked out any family considerations, talked to your advisers, and brought the important constituency groups on board with your plan.
2. You have completed your presale due diligence by buffing and polishing every surface of your business. You’ve removed the cobwebs from every nook and cranny, you’ve done more than a little deep cleaning, and you can stand back and say, “I’d buy this business.”
3. You understand (maybe for the first time) why your customers buy from you. You understand how your company ...
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