CONTENTS
Foreword by Mike Weinberg
CHAPTER 1: What Is a Sales Story?
CHAPTER 2: Why Tell Sales Stories?
What Sales Stories You Need and When to Tell Them
CHAPTER 3: Introducing Yourself
CHAPTER 4: Stories You Tell Yourself
CHAPTER 5: Getting Buyers to Tell Their Story
CHAPTER 7: The Main Sales Pitch
CHAPTER 8: Handling Objections
CHAPTER 10: Storytelling After the Sale
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