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SURPRISE
IT’S PROBABLY NO surprise to you that surprise is an important element in storytelling. We all enjoy the surprise ending in a mystery novel or the unexpected turn of events in our favorite movie. And for the same reason we so enjoy them in books and movies, surprises in your sales stories can make them more entertaining.
But there’s actually a more important reason to include something unexpected in your sales stories: It makes them more effective. Admit it. It’s taking every ounce of discipline you have to keep from checking email in the middle of reading this sentence. Well, your buyer feels the same way when you’re talking. Surprises ...
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