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ELEMENTS OF A GREAT STORY
WHAT IS IT that makes a great story a great story? Is it a plot filled with drama and intrigue? A surprise ending? An emotional climax? Witty dialogue? Sensory detail that makes you feel like you were there? Or perhaps it’s the authenticity of the storyteller or their performance skills at delivering an oratory.
Of course, all of those things are important. But above all else, these three things make a great story: a hero we care about, a villain we’re afraid of, and an epic struggle between them. Any great story, not just a sales story, has these three elements at its foundation. And since business stories in general, ...
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