ADDITIONAL READING
Storytelling in Sales
Soft Tales and Hard Asses: One Salesman’s Discovery of the Art of Storytelling, by Paul Lanigan and Denis Goodbody
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story, by Michael Bosworth and Ben Zoldan
Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset, by Casey Hibbard
Story-Based Selling: Create, Connect, and Close, by Jeff Bloomfield
Storyselling for Financial Advisors, by Scott West and Mitch Anthony
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster, & Win More Business, by Richard Maxwell ...
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