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Sell Local, Think Global by Olga Mizrahi

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Introduction

Local Is No Longer Strictly Defined by Geography

The things that make us “locals”—independence and uniqueness, the feeling of being part of a community, having Main Street “handshake” integrity, helpfulness, and approachability—continue to remain the same, even as the world around us changes.

Today’s global evolution (in the form of new tools, methods, and online resources) can either feel exciting, new, and deliciously ripe with opportunity, or it can create a ball of confusion, pulling you in a million directions.

From Struggle to Success

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As a local small business owner, for years I felt the pain of “not enough.” Not making enough ...

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