Sell Local, Think Global

Chapter 6

Change Your Sales

How E-commerce Gobbled Up Sales

Selling online shines a light on all of your processes, including your efforts selling offline. According to one report, “70 percent of today’s fastest-growing retailers say their e-commerce platforms will become their base technology for digital sales across desktop, mobile, and stores. Most retailers plan to use platforms for instore payments and mobile commerce.”¹

When most people think about e-commerce, they visualize a web-based storefront, selling products online. It’s all about a “buy” button, a shopping cart, and a checkout process. I tend to think of e-commerce a little differently, though. To me, it’s really about what your company’s online presence, overall, is doing to profit ...