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Self-Made Me: Why Being Self-employed Beats Everyday Employment Every Time by Geoff Burch

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CHAPTER 16

WORKING THE ROOM

… In which we discover that you need to like people if you’re in a people business, but whatever enterprise you are in you will have to learn to behave in a way that may not come naturally to you.

A GREAT BUSINESS … IF IT WASN’T FOR THE PEOPLE

The next area that baffles me is the personality of the self-employed person and the enterprises that they choose. Personalities build enterprises. If, to go back to an old chestnut, you open this mythical coffee shop, you will meet loads and loads of people. If you don’t like people, what on earth are you doing opening a coffee shop?

We recently visited a local attraction which is a tiny model country with working trains, funfair, ships and buses. We took some very young relatives ...

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