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Self-Made Me: Why Being Self-employed Beats Everyday Employment Every Time by Geoff Burch

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CHAPTER 4

CALL THE EXPERT

… In which we examine the difference between consultants and experts and show how we can get real value from our knowledge. We also find how working with our hands and living in the cracks can bring joy, happiness and financial reward.

DOOMED

When, many years ago, I was coaching the outplaced executives in the pleasures of self-employment, I would go around the room to find out if anyone had a coherent plan on how they would generate revenue. I tell this story over and over again to make a different point to different audiences, but the idea is that I can smell trouble simply by going round the room and asking for people’s ideas. My performance goes a little like this:

“What are you going to do?”

“Consultancy.”

To myself, ...

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