O'Reilly logo

Seizing the White Space: Business Model Innovation for Growth and Renewal by A.G. Lafley, Mark W. Johnson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part Two

When New Business Models Are Needed

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

—Charles Darwin

Imagine you are a Formula One race car driver. You have been racing an extremely sophisticated, fine-tuned machine on the streets of Monaco for years. You’ve applied breakthrough innovations in engine and suspension technology, radical new tire designs, and myriad other improvements to make your vehicle the best, most cutting-edge platform possible. You continually work to refine your competitive strategy and on-course tactics for winning races, and you have consistently collected the checks and trophies that victory brings. You’ve built a successful and profitable ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required