Seizing the White Space: Business Model Innovation for Growth and Renewal

Part Two

When New Business Models Are Needed

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

—Charles Darwin

Imagine you are a Formula One race car driver. You have been racing an extremely sophisticated, fine-tuned machine on the streets of Monaco for years. You’ve applied breakthrough innovations in engine and suspension technology, radical new tire designs, and myriad other improvements to make your vehicle the best, most cutting-edge platform possible. You continually work to refine your competitive strategy and on-course tactics for winning races, and you have consistently collected the checks and trophies that victory brings. You’ve built a successful and profitable ...