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Seizing the White Space: Business Model Innovation for Growth and Renewal by A.G. Lafley, Mark W. Johnson

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7

Implementing the Model

The characteristic of scientific progress is our knowing that we did not know.

—Gaston Bachelard

A great business model blueprint is a powerful first step in seizing your white space. But making the leap from the theoretical blueprint to the working business doesn’t happen all at once. It’s is a process of controlled experimentation that proceeds in small steps. Hypotheses are put forward and tested, and the lessons learned are used to make the necessary adjustments as you go forward. In this way, long before much is risked, you will discover if the new model won’t work in practice or how it needs to change so that it will.

This is how I use the term implementation: an effort largely focused on testing and validating ...

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