O'Reilly logo

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change by Erik A. Roth, Scott Anthony, Clayton Christensen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INTRODUCTION

Imagine the year is 1876. You work for a leading bank. Your boss comes to you with a deceptively simple question: “Alexander Graham Bell has developed a way to transmit voice over a wire. What does this mean?” How would you go about answering that question? The world’s leading communications company, Western Union, called Bell’s innovation a “toy.” No data exists to help guide your analysis.

Step forward about one hundred years to 1978. You work for a consulting firm. Your team manager comes to you with a deceptively simple question: “AT&T is testing a mobile phone service. What does this mean?” How would you go about answering that question? How could you interpret the subsequent choices companies made as they commercialized this ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required