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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change by Erik A. Roth, Scott Anthony, Clayton Christensen

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CHAPTER SIX

DISRUPTION SPREADS ITS WINGS

The Future of Aviation

Which aircraft manufacturers have the edge? Does the future belong to the Airbuses and Boeings of the world or the Embraers and Bombardiers of the world? Why do the major airlines find it so difficult to sustain acceptable profits? Are they just not innovative, or is something else going on? Why has Southwest Airlines been so successful? How high can discount airlines fly? What future do regional airlines have? What sorts of innovations could dramatically reshape the aviation industry?

Airplane flight is a modern-day miracle. Every day, tens of thousands of flights move people and goods around the world at speeds unimaginable a century ago. This chapter continues our industry-specific ...

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