Acknowledgments

Writing a book is a painful process. And then you start the even more painful process of revisions, editing, and layout! But like all things that stretch and challenge us, when you reach the end, you find the pride and joy of accomplishment. For this, I have many people to thank.

In no particular order, my thanks go to...

Kathy Sierra, whose writings have been an inspiration to many of us. It was her post on “cognitive seduction” that helped form my initial musings on seductive interactions.

Matt Jones and Matt Biddulph for bringing Dopplr into the world. This Web app proved, in many different ways, that there is room for delight in the services we use.

Joshua Porter. While Joshua is certainly not the first person to talk about ...

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