Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

Section Three. The Subtle Art of Seduction

The art of seduction is a subtle and enticing game. We put people at ease with thoughtful questions. Our gestures and glances direct attention. Our words are chosen carefully, to invite favor and avoid offense. We know when to make decisions and how to present choices. Even serendipitous moments occur within the safety of a planned experience. So how might Web sites practice some of this subtlety?

In the previous section, we discussed playful forms of seduction. We talked about turning the steps into a piano, seducing people into making a healthy choice. We saw how LinkedIn’s Profile Completion feature ...