Index

3D depth effect, 22

37signals, 110, 117, 195–196

50 Cent music video, 87

750words.com, 150

A

ability, 208

access limits, 144, 175–176

account creation, 97–99

achievements, 3, 190

action vs. inaction, 119

Adams, Ernest, 178

Adamson, Robert, 17

Adaptive Path, 69

aesthetics, 16

associations and, 35–39

attractiveness vs., 43–47

books on design and, 24

cognition and, 19–24

context related to, 45

dos and don’ts about, 51

emotions/feelings and, 25–32

faces or avatars and, 49–50

“fun layer” related to, 196

importance of considering, 18, 34

MAYA theory of beauty and, 47

modes of beauty and, 46–47

perceived usability and, 30–31

subjective nature of, 45–46

utility related to, 44

affect

aesthetics and, 25–32

positive vs. negative, 60–61

success influenced ...

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