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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson

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Connecting Behavioral Goals with Business Goals

You may be thinking something along the lines of: “My company is would never do anything fun like what you’re describing. How do you get businesses to invest in some of these ideas?”

Let me share a brilliant question I picked up from Joshua Porter in his book Designing for the Social Web.

What do people have to do in order for your business to be successful?

What I love about this question is that it connects business goals to behavioral goals. In one simple question you ask “What will success look like for the business?” and “What are the behaviors that support these goals?”

Businesses work toward goals such as adoption, retention, and increased sales, but in this case, we’re best off when our ...

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