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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson

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Chapter 17. The Influence of Words

AS WE NEAR THE END of our discussion on the subtle art of seduction, we’ll turn our attention to how your choice of words can influence behavior.

Framing

Let’s begin with the idea of “framing” a choice. I’m going to ask you a difficult question:

Which one do you choose? When asked this question, 72 percent of people choose option A, the one that will save 200 people.

image

Now, I’m going to ...

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