Chapter 11. Are You Mysterious?
IN THE PREVIOUS CHAPTER, we looked at how people delight in the puzzle-solving aspect of pattern recognition. Now, let’s go a bit deeper and explore what drives this pattern seeking behavior: curiosity.
Great storytellers know how to turn an ordinary event—say, a trip to the grocer—into a suspenseful one by withholding information. In new relationships, flirtation often involves some element of playful teasing, whether through conversation or more sensual revelations. And newsrooms have made a science out of crafting irresistible headlines: “Your PC might be infected!” or “Are you prepared for the tax law changes?”
We are captivated by unanswered questions.
Curious marketing
In recent years, Hot Wheels has begun ...
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