O'Reilly logo

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 11. Are You Mysterious?

IN THE PREVIOUS CHAPTER, we looked at how people delight in the puzzle-solving aspect of pattern recognition. Now, let’s go a bit deeper and explore what drives this pattern seeking behavior: curiosity.

Great storytellers know how to turn an ordinary event—say, a trip to the grocer—into a suspenseful one by withholding information. In new relationships, flirtation often involves some element of playful teasing, whether through conversation or more sensual revelations. And newsrooms have made a science out of crafting irresistible headlines: “Your PC might be infected!” or “Are you prepared for the tax law changes?”

We are captivated by unanswered questions.

Curious marketing

In recent years, Hot Wheels has begun ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required