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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson

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Chapter 10. Are You Stimulating?

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LOOK AT THE IMAGE on the opposite page. See the anything interesting?

If you stare long enough, no doubt you’ll find several patterns. But there isn’t one, at least not intentionally. The brain naturally seeks ways to organize and simplify complex information, even when there is no pattern.

And when we find a pattern, we are delighted. It’s akin to solving the Rubik’s Cube, or aligning jewels in Bejeweled. We delight in bringing order to chaos. In fact, our brains actually get a brief “high” from solving difficult problems.

If you use the movie rental service Netflix, you’ve no doubt experienced the delight of ...

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