O'Reilly logo

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5. Who Do You Remind People Of?

THERE’S A THIRD, and final, dimension to consider when evaluating the effect of aesthetic choices: associations. In truth, we make cognitive as well as emotional associations with just about everything processed by our brain. But, there’s enough to be said specifically about aesthetic associations that we should discuss this dimension separately from cognition and affect. Let’s revisit two versions of our familiar our button example one last time. First we we have:

image

Pretty standard, right? Let’s examine the choices presented to us: Cancel (do nothing) or Delete Everything. The latter is a pretty serious option—and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required