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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson

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Chapter 3. Are You Easily Understood?

COGNITION IS THE PROCESS of knowing. Based on patterns and experiences, we learn how to understand the world around us: What happens if I push that? What does this color suggest? Cognitive science studies how people know things, and aesthetics play a critical role in cognitive processing.

Which of the two examples below is clearly a button? And why?

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Here, aesthetics communicate function. The example on the right resembles a physical button. The beveled edges and gradient shading remove any doubt about its purpose. These are perceived affordances—cues that communicate how a user can, and should, interact with ...

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