Chapter 4. From Personal Communication to Social Networking

THE INTRODUCTION OF NEW TECHNOLOGIES often enables new ways of communication, from snail mail, to e-mail, to blogging, and more. The evolution of communication, however, is not just about the technology. It is also about the ways in which the new communication medium is used. For example, when e-mail was introduced, it was informal with few rules and guidelines dictating the structure of personal and professional e-mails. Today, the style, structure, and substance of professional e-mail have formalized guidelines and standards. Personal e-mails have unwritten rules guiding their structure.

This chapter explores personal and business communications, outlining how their usage has evolved ...

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