Wrap Up

The new social media tools that are being released almost daily create a unique challenge for companies trying to reduce risk. Employees, customers, and competitors have the capability to damage your company. A framework such as the H.U.M.O.R. Matrix is necessary to assess threats, implement controls, and provide continuous monitoring and reporting.

Some challenges remain in setting up a secure environment for social media. Security is a movable target and any implementation of social media security is a temporary remedy at best. Coordinated collective attacks can seriously damage brand assets and websites, and a key to security is to guard against these. Equally important is maintaining continued vigilance around mentions of your brand. ...

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