Wrap Up
Online reputation management (ORM) is a critical and ongoing process in today’s socially networked world. The first step is to decide what should be monitored. Most companies need to monitor employees, the public, competitors, and perhaps the overall industry. The second step is to determine how best to monitor for key search terms and important activities relevant to your company. How to accurately report this data is next. Finally, you have to keep updating the tools you use. As the social media landscape changes, new tools will be developed to keep abreast of the changing environment. To effectively complete your H.U.M.O.R. Matrix, you must implement some form of ORM solution.
Improvement Checklist
Does your ORM solutions consist ...
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