Securing the Clicks Network Security in the Age of Social Media

Establishing a Baseline and Comparing Historical Periods

Success, it is said, cannot truly be measured unless one knows where she or he has started from. This can also be applied to reputation management. If an initial search returns negative results, these results should be monitored alongside your efforts to mitigate these findings. Measuring the polarity of certain postings or search results will identify the sentiments expressed. By utilizing open source software tools like RapidSentilyzer BuzzBoard (www.rapid-i.com), which automatically collects the latest news about your company, your products, and/or your competitors, you can automate sentiment analysis on large collections of texts such as web pages, discussion groups, blogs, and real-time ...