Securing the Clicks Network Security in the Age of Social Media

CHAPTER 16Reputation Management Monitoring & Reporting

Throughout this book, we have stressed the importance of monitoring your organization’s social media presence through a process known as reputation management. How do you go about managing your reputation? First, you must first determine what you are going to monitor, whether it is employee activity, public communications, competitors, or your industry. Second, you determine the key search terms that will provide the information you need. And, finally, you have to implement the necessary tools and processes to provide an ongoing data stream to monitor and report accurately. When utilizing the available online reputation management systems for social media, you must take these issues into ...