Case Study: Social Media Success
One company that has been in the forefront of social media usage is Dell. We mentioned them previously as being a leader in the space. Rather than restrict employee use of social media, Dell has put in place a process to actively encourage use, both for employees and customers.
Dell engages with over 80,000 employees in using social media. They want to make discussions and information more transparent. There are internal blogs and forums for employee education. Employees can share ideas and suggestions, vote on major topics, and interact more openly using social media.
For customers, Dell has created the Social Media Command Center (http://www.youtube.com/watch?v=w4ooKojHMkA). They are actively listening to and ...
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