CHAPTER 14Monetary Monitoring & Reporting
In today’s marketplace, there are a number of tools, both free and commercial, for monitoring social media. Google provides a number of powerful free tools for monitoring social media conversations, blog mentions, trending topics, and searches, providing you with real-time alerts and forecasting tools. Whether you are a small to medium-sized business (SMB) or a large corporation, there are a suite of tools and processes that you can implement to manage social media effectively and securely. According to the Altimeter 2010 140 Global Corporate Social Strategists survey (http://www.altimetergroup.com/how-corporations-should-prioritize-social-business-budgets), large companies spend, on average, $833,000 ...
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