Wrap Up

Social media requires a diverse toolset to monitor how employees and customers and competitors use your information and what potential threats they pose to your reputation. By analyzing the information and business processes you need to conduct social media campaigns, you can determine the necessary tools to monitor activity, determine where the dangers lurk, and report back to management all necessary data to reduce your risk.

Improvement Checklist

image Have you identified what key search terms you will be monitoring?

image Have you selected the ...

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