Wrap Up
This chapter addresses the potential risks to a company’s reputation and the techniques and processes for incident management and problem resolution. When negative mentions are posted online, a company can explore many successive avenues to address the problem and minimize the negative impact. However, the best way to build and protect your reputation is to consistently deliver high-quality products and services.
Improvement Checklist
Do you have a plan in place for addressing an online crisis?
Do you have tools in place to monitor when ...
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